A chained system that researches a lead, drafts personalized outreach, and follows up automatically — so qualifying and nurturing leads doesn't depend on you being at your desk.
Research, drafting, and follow-up run as one system instead of three separate manual tasks.
Pull public information on a new lead the moment they enter your pipeline, before you ever look at them.
Generate outreach that references specifics about the lead, not a generic mail-merge template.
A sequence of follow-ups fires automatically on a schedule if there's no reply.
Every lead's status lives in one Airtable base, so nothing falls through the cracks.
Step by step, exactly how this workflow runs.
A new lead lands in Airtable (from a form, import, or CRM) and triggers the automation.
Claude drafts a personalized first-touch email referencing specifics about the lead's business or role.
Make.com sends the drafted email through Gmail and logs the send time back to Airtable.
If there's no reply within a set number of days, a follow-up sequence fires automatically.
The system handles research, drafting, and follow-up timing — you still review and approve outbound messages unless you choose to fully automate sending.
Always check your local anti-spam and outreach regulations (like CAN-SPAM or GDPR) before automating cold email at scale.
The Business Automation Bundle includes this workflow and 9 more, fully built out.
⚙️ See the Automation Bundle →