Write once, publish everywhere — this workflow takes one core piece of content and automatically reformats it into platform-specific versions for every channel you post to.
One well-written source piece, chained through format-specific prompts, covers every channel.
Start from a single blog post, newsletter, or long-form idea as the source of truth.
Each platform gets its own prompt tuned to that platform's format and tone conventions.
Finished pieces route straight into your scheduler instead of sitting in a drafts folder.
Every format traces back to the same core idea, so your messaging stays coherent across channels.
Step by step, exactly how this workflow runs.
Create one solid long-form piece (blog post, newsletter, or script) as the source material.
Run the source through platform-specific prompts to produce a thread, a caption set, and short-form hooks.
Make.com organizes each generated version and tags it by platform automatically.
Finished, tagged content flows straight into Buffer's queue for each platform.
Not if each format is genuinely adapted to the platform rather than copy-pasted — the prompts are built to reformat, not just repost.
The Business Automation Bundle includes this workflow and 9 more, fully built out.
⚙️ See the Automation Bundle →